The Costa Blanca or White Coast, which extends along that section of the Mediterranean coast, which corresponds, to the province of Alicante, is made up of two clearly differentiated scenic sectors. To the North, a curtain of mountains runs parallel to the sea, descending at times to form cliffs; to the South, a vast plain of sand patches, palm trees and salt deposits make up the backdrop for the beaches.

The traveller can choose any of the corners of this coast, from the most bustling and cosmopolitan to those, which still maintain their rural air beside the sea. In any case, the trip to the nearby regions is well worth the venture for they make up a fine representation of the typical Mediterranean countryside. From the valleys, which are covered with stepped orchards and keep alive its Moorish past, to the palm trees of unmistakable African origin, the horizons of the Costa Blanca offer the most varied attractions

The climate offers variations as well. The temperatures are usually mild -the annual average is a little higher than 17ºC- and rain is scarce, though the rainfall is logically higher in the mountainous northern sector, in comparison with the lowlands which surround Elche and Orihuela. The fields of almond trees, the vineyards, the fruit orchards and the magnificent palm trees form vegetation, which emphasises the oriental nature of the landscape.

The south coast of Alicante, from the mouth of the Segura River in Guardamar to Pilar de la Horadada, has experienced spectacular growth rates in tourism over the last few years.
This quality coastline with its sandy beaches, exotic dunes, rolling hills of the interior, and challenging golf courses, plus numerous residential estates and tourist accommodations, have consolidated this part of the coast as an ideal destination for a few days of leisure or a complete summer or winter holiday.